What is Foody?

Foody is a meal delivery app of all kind of goodies drinks sweets pizza and much more. This mobile application is designed for convenient and easy delivery of orders by guests to enjoy dishes from Foody. A varied menu suitable for everyone from vegetarians to inveterate meat eaters.

Research

Three Main Problems

I wanted to understand common challenges people face to manage a busy life, meal planning and grocery shopping. I wanted to identify frustrations people experience during the process of ordering from a restaurant.

Lack of Time

Revolutionize delivery speed with real-time tracking and optimized routing.

Missing Menu Info

Make informed choices with comprehensive restaurant details.

Courier Communication

Stay connected and in control with seamless in-app messaging.

Empathy Map

Connecting with Users on a Deeper Level

Says

I practice a healthy lifestyle that’s why I need to choose healthy food.
It would be cool to choose from diverse healthy meal options and make orders quickly and easily.
I don’t have time to cock at home.

Thinks

What to order today? Should I try something new?
I can spend less time planning my dinners and devote more time to sports
Buttons are really small, it’s hard to click the right one.

Goes

Accidentally found the app when looking for inspiration.
Uses apps without user-friendly interfaces.
Fatefully orders food despite inconvenient pickup options.

Feels

Feel angry about waiting time.
Annoyed spending time to find a phone number.
Happy ordering dinner online after a hard working day.

User Persona

Understanding Your Audience's Core Characteristics

Devices:

Mike Ross

Software Engineer

Dubai, UAE

Mike, a passionate 33-year-old software developer who values his time and prioritizes a healthy lifestyle. Cooking isn't his cup of tea, so he relies on ordering meals daily, allowing him to focus on his work. With food allergies in mind, Adam places great importance on knowing the ingredients of each dish he orders.

Goals

Goal: Adam seeks a food delivery app that offers quick and healthy meal options, while providing comprehensive ingredient information to accommodate his allergies. He aims for a seamless ordering experience that optimizes his time for work.

Frustrations

Frustrated with time-consuming cooking and its impact on work productivity.
Difficulty finding meals that meet dietary needs and allergies.
Concerns about potential health risks due to incomplete ingredient information.
Desire for a streamlined solution that simplifies the process of ordering meals while addressing these frustrations.